So now that Gabby Douglas herself has told the world to stop all the “stupid, crazy” talk about her hair, let’s move on to a different topic. There’s something else about Gabby’s looks that gets a lot of attention. It’s one of the main things (besides her historic Olympic performance and inspiring backstory, of course) that’s helping her rack up millions in endorsements. Any guesses?
I’m referring to Gabby’s smile. It’s pretty dazzling. Like, light-up-the-whole-Olympic-stadium dazzling. I love Gabby’s megawatt grin, and I’ve noticed that in articles about her future money-making potential, it keeps coming up.
From Advertising Age:
No matter what she eventually earns, there is no denying her star power today. Along with her charming smile, Ms. Douglas has a certain every-teen quality that makes her an immediate hit.
It’s her amazing smile and girl-next-door appeal that has instantly made her America’s Sweetheart and a model spokeswoman for any brand – cosmetics, shoes, sports drinks.
“She’s the new darling of America,” said Bob Dorfman, executive creative director of Baker Street Advertising and author of Sports Marketer’s Scouting Report. ”She has the look, the great smile, and seems like someone who could be a compelling pitch woman of products to teens and pre-teens.”
From Bleacher Report:
Corn Flakes is a great start for the 16-year-old. Her bubbly personality, warm smile and care-free attitude are things that almost every company looks for when promoting their products.
She has a golden smile, and thus would be a great face for a corporate campaign.
From ABC News:
“That infectious smile and the joy — when you are trying to market a product, that’s what you want,” Miller said.
So take that, hair haters! I’m sure Gabby will be laughing all the way to the bank.