What’s The Last Magazine You Bought Because Of The Cover?

When you’re facing a sea of glossies with the same old celebrities on the cover, pictured next to lines you’ve seen a gazillion times before (like “37 Ways To Get Amazing Abs!”), it’s hard to get inspired to plunk down $4 bucks for a mag. But there’s one new cover that did motivate me to reach into my wallet. Its…

…the December issue of Essence featuring Olympic gold medalist Gabrielle Douglas. I was obsessed, I mean OBSESSED, with her during the London games. How adorable does she look here? That smile! It’s like I can feel her happiness beaming at me through the cover. You got, me Gabby, you got me.

I have a shelf in my apartment where I display mags that I think are really special. You know, historical stuff like Michelle Obama on the cover of Vogue. Guess I better make a little room for Miss All-Around Champion and her million-dollar grin.

Have you been moved to buy any magazines lately? Don’t leave me in suspense!

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Gabby Douglas: The OTHER Beauty Feature That’s Scoring Her Tons Of Buzz

So now that Gabby Douglas herself has told the world to stop all the “stupid, crazy” talk about her hair, let’s move on to a different topic. There’s something else about Gabby’s looks that gets a lot of attention. It’s one of the main things (besides her historic Olympic performance and inspiring backstory, of course) that’s helping her rack up millions in endorsements. Any guesses?

I’m referring to Gabby’s smile. It’s pretty dazzling. Like, light-up-the-whole-Olympic-stadium dazzling. I love Gabby’s megawatt grin, and I’ve noticed that in articles about her future money-making potential, it keeps coming up.

From Advertising Age:

No matter what she eventually earns, there is no denying her star power today. Along with her charming smile, Ms. Douglas has a certain every-teen quality that makes her an immediate hit.

From Essence:

It’s her amazing smile and girl-next-door appeal that has instantly made her America’s Sweetheart and a model spokeswoman for any brand – cosmetics, shoes, sports drinks.

From CNNMoney:

“She’s the new darling of America,” said Bob Dorfman, executive creative director of Baker Street Advertising and author of Sports Marketer’s Scouting Report. ”She has the look, the great smile, and seems like someone who could be a compelling pitch woman of products to teens and pre-teens.”

From Bleacher Report:

Corn Flakes is a great start for the 16-year-old. Her bubbly personality, warm smile and care-free attitude are things that almost every company looks for when promoting their products.

From Forbes:

She has a golden smile, and thus would be a great face for a corporate campaign.

From ABC News:

“That infectious smile and the joy — when you are trying to market a product, that’s what you want,” Miller said.

 So take that, hair haters! I’m sure Gabby will be laughing all the way to the bank.

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